Wow what a good placement !?

The reason your getting less per click is because your tricking people into clicking your ads. There's blending and then theres what you are doing. Its obvious you tailored your page to look like your top ad.

When people click on that top ad thinking its part of your page they are probably not happy about being tricked and are less likely to convert to a sale for the advertiser which means its just a matter of time before you get smart priced or most likely you are already there. Also some people probably just leave your site after being tricked into clicking on an ad who may have clicked on an ad knowingly and converted for you. More clicks doesnt always mean more money.

 

I don't think this is the case here what you are saying. In my previous design I also had ads in front of your face. It seems like today it is getting better ... I am getting almost three times more clicks and clicks payout is almost as earlier ... probably was just because i changed layout and ad units ... all is good now ......

As for tricking : most od users i get from google 90% ... and those land exactly on page that has information they were looking for ... I am very proud of that hehe ... so no tricking here ... they get information and afterwards just cruise away clicking an ad

 

It good to learn all this techniques-im new to this and trying to see how best to work out my site