Just testing the water here...From – The Customer Magnet : “You must do market research about your target market so you can really understand what their pain points are and what is triggering them to make buying decisions…If you’re selling business cards the pain might be “losing cus¬tomersâ€, “being ignored†or “going out of businessâ€. If you’re selling gas boilers the pain could be “poor quality competitionâ€, “high maintenance costsâ€, “bad reliability†or “being freezing cold in winter when the old boiler breaks downâ€.†Do you think that employing the above strategy is unfairly taking advantage of your customers?
It really depends on how you want to research your market. In order to reach your target audience, you have to try several combinations of keywords to optimize in order to yield maximum sales. Its not unfairly taking advantage of your customers, it is to help those who are in trouble
As long as you have their best interests at heart - helping them avoid pain is not only effective but useful.
No. When you recognize a gaping hole or a evident painful hotspot you need to hit it and hit it hard. You wouldn't say that an undertaker or a funeral home was wrong for taking advantage of people selling them a $10K-$40K coffin for a dead person to go into the ground in. If that isnt painful I dont know what is! It doesnt matter what industry or business you are in you will find that everyone targets an emotion and pain is easier to get an reaction out of. basis psychology. Good luck with your endeavors.