A backgrounder is general info to give the journo depth and perspective on the issue. You put the news in the press release and map out the landscape the news sits on in the backgrounder. Basically looks to the fact that journos can't be experts on every subject and work to tight deadlines. So you use the backgrounder to lay out a lot of the groundwork for them. That way, they can read your release, read the backgrounder and ring one or two of your 'recomended comentators' for a comment then write the article. A corporation might include some background info on the CEO and the company as well as the industry in it's backgrounder. Statistics definately get included. If you are going to offer a press release service I would have thought (don't mean to be rude) that you would have at least some 'background [lol]' in journalism or public relations. Perhaps you should google it for some examples.
Well Im sure that one of my "staff" will know about this but I havent spoken to him in a few days. Im just researching the hell ot of it myself. Like I said before, Im new to this stuff, Im good with web marketing, but writing is not my cup of tea. Ive just got the cash to get a business going so that is where I fit in.
I agree. My last one ended up in some very nice places. Example: http://www.gopusa.com/nevada/ See the top article, I had 32,000 reads and 578 press pick ups on PRweb and I only spent 32 bucks. It got in both Google news and Yahoo news. Yahoo http://search.news.yahoo.com/search/news/?p=Nevada+Conservatives&c= "Nevada Conservatives Frustrated with Republican Leadership" Google http://news.google.com/news?hl=en&ned=us&q=nevada+conservatives&btnG=Search+News "Nevada Conservatives Frustrated with Republican Leadership" Sure, you can pay a lot more, but I am happy with what the $32.00 did. I think it is all in how the release is presented. The title does wonders.
You really posted something in a thread that was started over 5 years ago? LMAO! OOPS! I guess I did too...lol
I'm still not 100% sure what you are offering. The subject was Would you pay for a Press Release. I immediately thought of a service similar to prweb. But what I think you are offering is a WRITING service for a press release. If that is the case, personally I could spend my budget more effectively. There is just too many free guides and templates for doing a PR for me to consider paying for it.