Evan.com was reportedly sold for $400,000 on July 22. It is not a product keyword, but it is short, human, memorable, and easy to brand. Would you use a first-name .com for a real business, or is it mainly valuable to collectors and investors?
If you can name a real business "google" why not "evan"? It might be an acronym but a quick search comes up with 6 companies who have decided that a name will do just fine EVAN Care: A professional line of vegan, sulfate-free hair treatments, shampoos, and curly hair maintenance products. Evan Cosmetics: A natural skin care range designed for young and sensitive skin, featuring cleansers, toners, and hydrating rich creams. Evan Hair Products: Specialty items like the EVAN Cleanse Facial Cleansing Gel and Alchemy Hair Oil. Evans Drumheads: A major global brand providing drumheads and percussion accessories from D'Addario. Evan Designs: A maker of small, battery-powered LED lights and custom sirens for diecast scale models and hobbyists. Evans Vanodine: A manufacturer of professional cleaning chemicals and colour-coded hygiene systems. Pop over to reddit and you'll groups that will tell you why a name is good or bad but it's really down to what you're selling and what the name is. My daughter worked for a company called Lovisa which I'm guessing is the swedish variant of Louisa. Would I use Dwayne? probably not. I'd want to be able to tie the name to something concrete in my branding.
Yes, Evan.com can work the same way.... At $400k, "it sounds nice" is not enough. The buyer has to make Evan mean something pretty quickly.
How many prime time tv commercial spots can you buy for $400k? How much does it cost to set up a production line for a new packaging size? How much does safety testing, including animal testing, cost to ensure your product can be sold safely? For many businesses, the domain name registration is probably an incidental cost of launching a new brand.
Good point. The domain itself is only the starting point. The brand has to create the meaning, not the other way around.