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Would we get a higher click-through if Google........

Discussion in 'AdSense' started by qwestcommunications, Feb 19, 2006.

  1. #1
    removed the "ads by Goooooogle" to something like "sponsored by Google".
    SEMrush
     
    qwestcommunications, Feb 19, 2006 IP
    amitpagarwal likes this.
    SEMrush
  2. WebWriter

    WebWriter Active Member

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    #2
    Why would that make a difference?
     
    WebWriter, Feb 19, 2006 IP
  3. guru-seo

    guru-seo Peon

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    #3
    "Goooooogle..." sounds stupid and unprofessional
     
    guru-seo, Feb 19, 2006 IP
  4. qwestcommunications

    qwestcommunications Notable Member

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    #4
    The word "ad" may prompt some not to click on the ad thinking it will result in the site owner getting paid. They might not think the same with the word "sponsored" in its place.
     
    qwestcommunications, Feb 19, 2006 IP
  5. itsall3

    itsall3 Active Member

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    #5
    I totally agree that the word "ad" and "sponsored by Google" or "your site here" or anything would result in people not clicking -- but not for the reason that the site ower is getting paied :p

    I will not click on any ads when im looking on sites, as i know they will take me off the site im looking at, and usally onto one that will only be interested in selling somthing.

    So, yeah, changing it from "ads by Goooooogle" to "sponsored by Google" may look better - but doubt it will get more clicks as its still ads. People on here are mainly increasing clicks by making their ads look like content.
     
    itsall3, Feb 19, 2006 IP
  6. romanmittermayr

    romanmittermayr Peon

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    #6
    I think they should get rid of the whole line. I hate to see that "Gooooogle" thing. Really. I wish they would remove it and the world would be so much better. People would click the ads more, webmasters would earn more, advertisers would receiver a higher visitor count and Google would benefit most from it, I guess. AdBrite actually hasn't got such a line, if I remember right.
     
    romanmittermayr, Feb 19, 2006 IP
  7. wwm

    wwm Peon

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    #7
    ....and users will get irritated and never click on the adverts again
     
    wwm, Feb 19, 2006 IP
  8. devin

    devin Guest

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    #8
    i think it's kind of an ethical issue that there should always be an indication that users know that they are clicking on ads. it'll be deceitful if there isn't, and there might be lawsuits from fanaticals.

    on the other hand, i remember adbrite doesn't have such a line.................
     
    devin, Feb 19, 2006 IP
  9. FireStorM

    FireStorM Well-Known Member

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    #9
    this will make no change in CTR
     
    FireStorM, Feb 19, 2006 IP
  10. jimkarter

    jimkarter Notable Member

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    #10
    I think it will make some difference. Because I have seen that some people are always hesitant to click on "ads". And when they realize that what they want to click on is an ad, they don't do it.
     
    jimkarter, Feb 19, 2006 IP
  11. qwestcommunications

    qwestcommunications Notable Member

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    #11
    I guess the main point of issue is that it will lead to a lot more non-converting clicks as far as advertisers are concerned.
     
    qwestcommunications, Feb 20, 2006 IP
  12. freizeit

    freizeit Peon

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    #12
    I don't think so.. Where did you get this idea from ? :confused:
     
    freizeit, Feb 20, 2006 IP
  13. rgv

    rgv Guest

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    #13
    the ads aren't part of the site.. and users notice that.. they click because they are interest and not by mistake.
     
    rgv, Feb 20, 2006 IP
  14. Andy-V

    Andy-V Active Member

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    #14
    Saying 'sponsored by google' wouldn't really make much sense because they are not 'sponsored by google'. Each link comes from an induvidual advertiser. And do you think people really notice the word 'ad'? Its a two letter word thats at the bottom of the adverts. I find it very unlikely that it would make even one scrap of difference.
     
    Andy-V, Feb 20, 2006 IP
  15. chachacallis

    chachacallis Well-Known Member

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    #15
    some one had this on there site
    These simple tips may save you from having to use complicated hacks on your site. Make sure to also check out the links in the Layout Hints box.
    this was quite smart of them as i dont normally click on a ad and i did this time the address ishttp://www.csscreator.com/version2/maketemplate.php
     
    chachacallis, Feb 22, 2006 IP
  16. netwise

    netwise Guest

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    #16
    I'm sure Google's been testing and the Goooooooogle works well for them. They seem to go by numbers in everything they do.
     
    netwise, Feb 22, 2006 IP
  17. Jamsi

    Jamsi Peon

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    #17
    I concur. However most advertising companies make lookalike ads these days, yahoo, textlinkads etc. We need a new format :)
     
    Jamsi, Feb 22, 2006 IP
  18. Andreas Climent

    Andreas Climent Peon

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    #18
    What I think could increase ctr is if the "Ads by Goooogle" text was aligned to the right instead of the left, like the text on some Yahoo ads are.

    Since we read from left to right people wouldn't notice the "Ads by G.." text as much and read the ad text immediately (specially if the ad is in the right hand column), but it would still be there to tell people the links are ads.
     
    Andreas Climent, Feb 23, 2006 IP
  19. romanmittermayr

    romanmittermayr Peon

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    #19
    I've just read someone saying "this will not make a change in the CTR"

    OF COURSE IT WILL. I run two things on my pages: AdSense and Comission Junction. I got 97 CJ clicks where I got 2 AdSense clicks. I am pretty damn sure that one could definitely increase the CTR without all that fixed advertising. People are already blind about them anyway, most people locate the ad section and simpy remove it out of their sight, virtually.
     
    romanmittermayr, Mar 1, 2006 IP
  20. Notting

    Notting Notable Member

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    #20
    more of a problem if you use button ads. So use skyscrapers intstead.
     
    Notting, Mar 1, 2006 IP