I'm looking to start a "grass roots" type of referral campaign ... having various people from across the country refer potential customers to our website ... Cash referral fees of $350 to upwards of $1,000 per referral ... The question is ... if that person wants to "advertise" this opportunity ... or mentions it to someone else lets say ... and that person refers someone to the original referrer ... who passes that referral on to me ... how does the original person decide to split that referral ...?? Evenly down the line ... or is that the choice of the 1st person in line ... so on and so forth ...??
Wow ... don't everyone jump in with advice at once ... I can't type fast enough to handle all the responses ... (smile) ... <crickets chirping ... tumbleweeds blowing ... sigh>
You would have to have a 2-tier tracking system to handle these types of referrals. This is done all the time when everything is tracked on the web, for for word of mouth if can be more difficult. I suggest using referral codes to track the source of the secondary referral and initial referral...
You are talking about embedded referral codes ... in the PPC ads themselves ... or something else?? I agree that tracking could certainly be an issue ... someone else suggested a piece of software called ACT 2007 ... any familiarity with that ...??
Anyone else have any input on this topic ...?? Or can shed light on the above reference to embedded referral codes ...?? Thanks ... Raymond