If you have a look at this page, http://www.uksmallbusinessdirectory.co.uk/uk-accountants-2.asp you will see it has about 250 listings on it, and once it is indexed that is what google will see. Very few people will go direct to the page though, they will land on there after using a search box similar to the one on the top of the page and by doing this the page will return different content. Would this be classed as cloaking, and would google see it as a bad thing? TIA.
I think someone needs to understand what cloaking is.... Cloaking: Cloaking is a method by which specific content is served up to the search engine spider that is different then what the normal searcher sees.
The content the search enines see is all 250 listings, the content the normal searcher sees is just the content from the area they have searched for (which might only be 1 listing) It isn't a deliberate ploy to fool search engines, but the content an engine sees will be completely different from the content a user sees. anything to worry about?
No, that's not cloaking. You are serving up some dynamic content based on the user's search, correct? If the user was to go the absolute URL you provided, the content is going to be the same for them as the SE's will see when they spider the page.