I have an AdWords account since almost a year, but have never used it much until recently. I've been reading a lot about adwords lately and gained a lot of theoretical knowledge. Somehow when trying to apply this in practice things just don't work as good as they should. My CTR for my whole campaign floats around 0.05 to 0.1 CTR. Would an experienced adwords user lend me a hand, take their time and log in to my account to check out the keywords, adgroups and the ads and let me know what I am missing?
shumski, check your PM. My positions are all 7 or lower, so from what I understand this should be good. My CTR though is low and I can barely spend a few dollars a day and thus there aren't many clicks/low conversions.
You should be in top 5 of ads to get many clicks. CTR is low, because your ads are not attractive, and they don't make the user to click on them. If you don't have conversions, that's keywords/landing page problem.
Conversions aren't so bad. At least one sale per 100 clicks, so I am in profit. I just don't get the clicks to get real conversions. Most of my advertising versions contain a question or a statement in the title. In the description I include the price to filter out all the people who don't want to purchase anything.