Hi I was weighing the decision between using Facebook PPC and Bing PPC to advertise logo design services. Though with Facebook its cheap but targeting is worse meaning you can only target interests instead of targeting buying keywords from people looking to buy. So I was wondering do you think Facebook would work? What keywords would you use? Target people who like web design or something?
Facebook could work,there might be some people interested there - But you're not targeting good from the start. Facebook is a social media platform for normal people. On average, how many normal people need a logo ? Not such a large amount. Instead you can try for Instagram - option 1. It's as cheaper as faceebok if I remember correctly and you can even post a logo examples as a 'bait' for visitors.I think there would be more interested people,target people with online shops & businesses. Linkedin however would be the best option for a good targeting : Almost all the people there are needing services everyday and you may find more clients than you would on facebook. Now it depends on your budget too, but I'd test them all and see where the conversion is higher. My money would be on Linkedin if I'd be to bet. Wish you good luck!