Hi All, Before google banned my adwords account i noticed that what i payed on adwords, was my total sale amount. And a lot of fraud! Or is just my niche Magic Mushrooms that attracts fraud? thanks
I use free methods to get traffic until I'm making enough in my business to make it worthwhile enough to pay for adwords. It takes awhile to get free traffic, but I have learned a lot and I'm not out money if something doesn't work out. That might be another way for you to try until your making a good profit in your business.
yeah google adwords can be a tricky beast. you really have to be careful because it is easy to lose track for just a sec and end up losing lots of money. many have done and many will continue to do it. i would do what the other suggested...work on seo and than little by little experiment with adwords limiting your exposure (capping the daily limits etc) till you feel very comfortable and then when you know you have a winner from seo than try making more money using adwords advertising.
I prefer PPC to SEO, which takes such a long time to see things happen. PPC is worth it but need to get yourself educated so that you know exactly what you are doing, without burning a big hole.