*Worlds BEST Sales Letter?*

Discussion in 'Copywriting' started by jayw1988, Jun 26, 2009.

  1. AceWriter09

    AceWriter09 Well-Known Member

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    #21
    Jen wrote

    Lazy? There's nothing lazy about writing a 100-page sales letter! :) Stupid yes, but certainly not lazy.
     
    AceWriter09, Aug 13, 2009 IP
  2. jhmattern

    jhmattern Illustrious Member

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    #22
    "Lazy" as in they're too lazy to think for themselves and do the real work of testing so they copy / paste / tweak and think they're master copywriters instead.
     
    jhmattern, Aug 13, 2009 IP
  3. SEOwriterplus

    SEOwriterplus Active Member

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    #23
    Goodness! I don't have the patience to read those letters, let alone write them.
    I'm in favor of more focus or the "less is more" school of thought.

    (well, of course that might depend on how much they pay...)

    Considering that the purpose of the long-form letter is to provide information, it would help to actually make the information easy to find.

    The stripper story was TMI and if I have so much trouble to find the "beef" in the sales letter, that portends badly for finding the real info in the product as well...

    About the audio -- looks like it was turned off by the time I got to it... (and yes, don't like those much either)
     
    SEOwriterplus, Aug 13, 2009 IP