Whats the best sales letter you've ever seen? I vote for this one http://www.wildseo.com/ take a look at it, its f**king amazing, just don't get sucked into it.
I find the yapping obnoxious. I find it even worse when you close it, deal with the popup, and get redirected to yet another stupid sales page with even more yapping. Definitely didn't make me want to buy anything. Overkill.
The very second I see one of those sites with a page length like that I switch off..... bloody thousands of them... how original..... NOT. Cant people come up with some imagination. Its like when the first line of an email you get says 'You have been listed in a will amounting to $2,500,500'..... DELETE. There are now too many of these sites and it just makes me think 'scam' or'rubbish' which is a shame when a lot of them have something very credible to offer.
That's the point. It doesn't matter how good the copy is if you're doing something else to drive people away. The sales page was not effective with me. The moment someone hijacks my system by automatically spewing audio at me, buh-bye. I no longer give a damn what you have to say on your sales page. It's worse than pop-ups (and this site used both). Might it work on others? Sure. But from the perspective of a copywriter / marketer, like I said before, it's complete overkill.
Based on Jenn's experience, I'll pass. As to the emails, I love how lots of people focus on how to get people to open the email, but don't focus on what to actually do with the person once they have them.
Luckily, I had my audio off. Personally, I found the letter distracting. It seemed like the writer was working so hard on his/her "device" the he/she wasn't worried about actually converting or promoting the product. In the end, doesn't matter how much we like it or don't as long as it converts.
I didn't open the link, but I think I know exactly the sales letter you are talking about. It seems to be the standard for most info products or recurring billing or membership site etc, you get the idea. The reason there are so many of them must be because they work with the average consumer. If you don't have a strong product or brand recognition this is probably the best method. You guys obviously can see past all this but most people can't. If they didnt work they wouldnt be there right?
Well i think there couldn't be a perfect sales letter because it differs from product to product and maket to market going with a similar sales letter is something really bad.
The problem I have with that is that too many people follow these same formats and use these same tools just because they work for some. It doesn't matter if that kind of sales letter makes sales if there could be another method that converts 10x as much. I truly doubt that most do proper testing. If these guys DID properly test this letter against others with different lengths and styles, and they tested it with and without various tools like the pop-ups, redirects, and audio / video, AND this combination proved to be the best, then more power to them. They're probably converting plenty of folks. Based on the extreme turnoff of the current setup though, I don't get that vibe. Of course I could always be wrong.
Bottom line: none of this really matters. Honestly, if you think it's the best sales page in the world, that's fine. If you don't, great. Who cares either way. We all have our preferences. BTW, it would be a mistake to assume that all target audiences require a slicked up "pro" sales page. As always, the delivery method and visual communication needs to match the target audience no matter what anyone's personal preference is (if it's ugly but 100% spot on for the target, it's perfect). What "I need to get rich yesterday by doing nothing" people and say an audience of affluent professionals desire and expect to see are miles apart.
The best sales letter I've seen is the one that does it job, whether to get queries, drive sales, etc. There's no one-size-fits-all formula for that, though. I wouldn't argue with your opinion on that sales letter. Although I would have to say, the talking guy who magically appeared while I was in the middle part of the letter was pretty "surprising".
The letter wasn't bad, but it is a great example of how to alienate a large percentage of your audience. A premise of violence and strippers is not going to appeal to many women and there are plenty of men who won't like it either. Having skimmed the letter, all I'm left with is a story about 2 guys in a strip club -- I couldn't even tell you about the product they are selling.
You know... the first time I looked at that, I didn't even get that far because it was just awful early on. But looking at it again, it's even worse. The moment you use strippers as a sales tool, consider me lost to the competition. If you were trying to target a bunch of reject males who couldn't get a date with a product designed to help them get women, well just maybe it would work in your favor. Not for selling SEO. "Sex sells," but only when it's well-targeted.
why is it that the title page of the given screenshot example from the site wildseo[dot]com dynamically changed?
Who in the world has the attention span to read that whole thing? the header was nice looking and original, but the copy i didn't even bother reading as the format of this type of site is equivalent of something along the lines of a Nigerian scam letter, as someone above already mentioned. it might work for some people though. Conclusion: It doesn't matter what the letter says if the format of delivery is a turn off, it was for me.
I agree with Jen. Pure overkill. It caught my attention for 15 seconds - brash, punchy, energetic, nice layout - but then they killed the whole pitch by going on and on and on and on . . . Who has the time to read 50,000 words of sales pitch already? I didn't bother to get to the part about the stripper and the bar room brawl - let alone the product. If you were into that kind of action you'd read a cheap novel or watch a B grade movie. So as a sales letter actually converting sales? Zero out of ten from me.
Personally the long letters really annoy me too, but the fact is that they work. If you're buying something, you want as much information as you can. These big pages give people what they want. it's like an infomercial on television. They're 30-60 mins because they're full of information, even though it's marketing. Most of the time I won't read them, but often I find myself digging through the ones that have a product I'm interested in.
It's easy to say "they work." The problem is that a lot of these webmasters using them have never bothered actually testing them against other formats. Other types of sales pages work too. Frankly, most of these garbage sales letters I see are created by lazy people who do nothing other than swipe formatting from other terrible sales letters. Why is it that people so rarely test their copy these days? I find it utterly baffling.