Working way of host company promotion

Discussion in 'General Marketing' started by intoex, Jun 4, 2007.

  1. #1
    I want to present one technique of hosting company promotion, which I think, will work. It’s directories, hosting directories.

    “Stop, stop, stop man” – I will hear, “we’ve passed it”. No good result.
    But I don’t offer you to submit your company to hosting directories, though it’s also needed step.

    I offer you the next technique – step by step, for better understanding.
    1. You have hosting company. You have hosting plans. This means you have the product, you can sell. Now you need your clients.
    2. The best way of promotion is the site, where clients are looking for a hosting. It’s hosting directories. I suggest you to start hosting catalog, and attract visitors to the site. You will promote it, attract new visitors, and new companies for submission. This mean you provide your future clients a right of choice.
    3. The next step will be put different type of advertisement on your directory – banners, text links, sponsored links and hot hosting plans section. I will not tell, that it will be your advertisement!

    “Will it work?” – you will ask? “Sure” - I will tell you, because have own hosting directory, started 3 years ago.

    How to start hosting directory?
    You can ask for custom programming, buy ready site or buy ready solution.
    2 first variants are expensive, so the best way is to use ready script.

    I don’t think, you need unique and complex functions for the site, because hosting directory advertisement doesn’t your primary aim. You need easy to start, easy to design change solution with SEO support.

    The simplest way is to try google for “hosting directory script”. If you need not expensive solution ($40 niche) - try google for “hosting directory script $39” :)

    Regards,
    Alex
     
    intoex, Jun 4, 2007 IP
  2. Dantanas

    Dantanas Well-Known Member

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    #2
    well it was fun while it lasted. Nobody picked up on this. Any results?
     
    Dantanas, Sep 21, 2007 IP
  3. intoex

    intoex Peon

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    #3
    i think, hosting directory are not attractive
     
    intoex, Oct 5, 2007 IP
  4. jeremy217

    jeremy217 Peon

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    #4
    Yeah, its mostly dead now.
     
    jeremy217, Oct 5, 2007 IP
  5. aras

    aras Active Member

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    #5
    You must be sexy if you run a hosting business, that old fashion hosting catalogs will never work anymore. Do something exceptional
     
    aras, Oct 5, 2007 IP
  6. harrysmith

    harrysmith Well-Known Member

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    #6
    Put some pics of blonde girls on your hosting site as godaddy does ;) lol
     
    harrysmith, Oct 6, 2007 IP
  7. intoex

    intoex Peon

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    #7
    you are right, in the age of web2.0 people must create reputation of your company, and public relations section must be. in this case hosting company directory is only the addition for your main project

    2aras: do you think hosting directories are unneeded now? analysing sales it's correct, but... what do you think, can this project live?
     
    intoex, Oct 6, 2007 IP
  8. aras

    aras Active Member

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    #8
    Well i may be mistaken, cause what you think might not be the common sense always. I dont know anyone who researches hosting directories before buying hosting. And more than that all the web sites in that directory are usually same. Within new trend of GIGA plans of 3000 GB bandwidth which you wont ever use, and same type of graphics, hosting industry is just going to a point where everyone is same.

    For that, i said you need to be sexy.. Attract somebody's attention by doing something else. Like when you saw some one in the street that takes your attention, what did he/she do? Was she the same as any other one in the street. think about it. Any site that you could bring traffic will live, thats not the point. The point is how you will bring traffic..
     
    aras, Oct 6, 2007 IP
  9. intoex

    intoex Peon

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    #9
    I understand your mind.
    But... for example my friends were using my hosting directory, when were looking for dedicated servers and for reseller. If a man don't know about blogs, forums, but looking for directory - he could just type "hosting directory" in search and make a search. Or don't do anything, and choose godaddy or yahoo hosting :(
     
    intoex, Oct 7, 2007 IP