Wordtracker KEI

Discussion in 'Keywords' started by Bangkok Baby, Jul 17, 2006.

  1. #1
    I have signedup for wordtracker. Found some good keywords.

    I have a question about KEI. What is the minimum KEI a keyword should have to choose that keyword for my SEO efforts?

    I know when a keyword with high search count can have high KEI even though the competition is also high. But in general what KEI value would be a good indication for choosing a particular keyword?
     
    Bangkok Baby, Jul 17, 2006 IP
  2. TigerGreen

    TigerGreen Peon

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    #2
    Wordtracker KEI is a good number to start. There is a scale on the competitive results that says 0-10 is poor 10-something else is good and x+ is amazing. Look at the results and it will list the numbers. I'm suddenly drawing a blank.

    Next, consider tossing out KEI and looking at the count and the competition.

    The count is the number of times searched for in the last 90 days. If you see a number 2 - that is bad. If you see 90, then it's searched for on average of once a day.

    Competition is another piece you need to look at closely.

    Let's say you have a keyword phrase with a count (90 days) of 400. And you have 50 competitors. You'll want to research those competitors by going to the engine you selected and typing in the phrase within quotes. Check out the Google PR of those top 10-20 pages. Could you break into that group?
     
    TigerGreen, Jul 18, 2006 IP
  3. Bangkok Baby

    Bangkok Baby Peon

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    #3
    Thanks for your input TigerGreen.
    I have looked into those numbers which you have mentioned. By the way, are you still offering the free copy of your wordtracker data slicer?
     
    Bangkok Baby, Jul 19, 2006 IP
  4. MattUK

    MattUK Notable Member

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    #4
    Nowadays almost everything worth going after in most industries has a very low KEI on wordtracker
     
    MattUK, Jul 19, 2006 IP
  5. Bangkok Baby

    Bangkok Baby Peon

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    #5
    May be you are right Matt. Because most of the keywords with high KEI is only because of of high search count. But the competetion is so tough that I think it will be better to look more into competing site numbers than KEI. lol!
     
    Bangkok Baby, Jul 19, 2006 IP