I was just wondering what wordpress file people add the google analytics code to? Header.php, foot.php, or does it matter?
Once you log into the admin area, go to theme editor and there choose footer template to edit. Place the code in this file, at the bottom.
Thanks for the suggestions. I was actually just planning on adding the code to the footer until I read your post. Other then the additional tagging benefits, is there any other reason to use a plugin for this?
If you change themes, you don't need to remember to add the code again. Not a big deal, but a minor convenience. - Walkere
Everyone has covered the reasons pretty well here, but yes, there are advantages and if you'd like more information, check out this link.