Word "word" [word] - can this really lower my cpc?

Discussion in 'Pay Per Click Advertising' started by bornagaintrader, Aug 17, 2006.

  1. #1
    If I take my keywords and run them simultaneously will google serve up the cheapest i.e. will it serve up an exact match if i have the same word as a broadmatch?

    Will it reduce my CTR by counting an impression for each search under the Word "word" and [word] or will it only count the impression on the variant it serves up?
     
    bornagaintrader, Aug 17, 2006 IP
  2. Success

    Success Peon

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    #2
    I'm curious about this too.
     
    Success, Nov 2, 2006 IP
  3. Analyze_All

    Analyze_All Peon

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    #3
    I know that if you have, for example, keyword (broad match) and [keyword] (exact match) and someone searches the exact match [keyword], an impression is only counted on the exact match, not the broad or phrase match.

    If your bids vary over the same keyword matched in different ways (broad, phrase, exact), you will get an impression that matches the corresponding keyword variant, regardless of your bid.

    So for example if someone searches the exact phrase [awesome ppc method] and you have as a keyword "ppc method" but not the exact phrase searched for, you will get an impression for the phrase match "ppc method". If you had the exact keyword, you would get an impression for that but not for your phrase match.

    I hope this helped answer your questions
     
    Analyze_All, Nov 2, 2006 IP
  4. whitebmw

    whitebmw Peon

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    #4
    I use "word" and -word to reduce my CPC example:

    "premium web hosting"
    -best
    -low cost
    -cheap
    -lowcost

    I hope this helped answer your questions
     
    whitebmw, Nov 2, 2006 IP
  5. isulongseoph

    isulongseoph Peon

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    #5

    I'm kind of confused. IMO, exact match counts only for the exact search term. so, if one searches for a term, say, "pcc method", it counts on your keyword "pcc method" (if you have the exact match of it, versus the phrase match). but if the search is "awesome ppc method", i don't think that it counts on the exact match "pcc method" since the word "awesome" is included in the term. perhaps, it'll still count on the phrase match.

    nevertheless, this is just as far as I know. feel free to give further clarifications whether i'm right or wrong. thanks!
     
    isulongseoph, Nov 7, 2006 IP