Shopify just seems to be easy - if you want to succeed and improve conversion rates you will have to optimize website hiring dev and paying for extra apps. Woo is more cost effective solution.
Shopify is easy but Woocommerce is cheaper after few months of using it + it is your not on some platform. Shopify is maybe better for first start but after you get it all you can teach how to make woocommerce shop.
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Personally, I think shopify is easier if you do not have any knowledge about web development. However in our website ( https://toyscenter.gr/ ) we use WooCommerce.
I have stores on both platforms. To be honest shopify is easier and smoother but woocomerce give you more freedom and it's basically free. I have these two besides on WP https://lamres.pl/ and https://shapemaker.pl/ and the works fine but need a bit of work. Shopify is restricted a bit...
Shopify is a SaaS system. The templates and functions of the website building system are all limited. You can only drag and drop the webpage in the frame designed according to their theme, which has great SEO limitations. Compared with Shopify, WordPress websites are friendly to Google SEO, which is very important. You can personalize the website building and realize any functions you want. You can use WordPress to build any type of website, such as traditional B2B websites, blog websites, review websites, niche websites, etc. You can customize your favorite website according to your needs.
woo commerce is the best option because it is a free plugin and give very good layout for a website and build-in many pages check-out,shop,search bar,header and footer so, in my opinion woo commerce better than shopify.
Both platforms have their strengths, and the choice depends on your priorities. Shopify is great for those who want a user-friendly, all-in-one solution with excellent support, security, and scalability, but it comes with higher ongoing costs. WooCommerce, on the other hand, offers more flexibility, control, and lower costs if you're tech-savvy or willing to manage hosting and plugins yourself. However, it requires more maintenance and customization, which can be a downside for some. If you're comfortable handling those aspects, WooCommerce can indeed be run cost-effectively for years.