I was wondering if this site's ranking in google is the result of just pure directory submissions because its content is not completely relevant. The site is www.rainbarrel.com. If you search "rain barrel," it's always in the top 10 and most of the time in the top 5, yet the content is actually some guy's software portfolio with the only content about rain barrel being a small article and some outbound links in the middle to bottom portion of the page. That's a somewhat competitive keyword and I was just wondering how whoever runs that site is ranking so high. Thanks for any help.
Two quick thoughts: 1) the "rainbarrel" keyword is in his domain name. 2) That same keyword occurs 24 times in the text of the page.
That was my first thought, but it couldn't just be that reason could it? So the major advantage is that the keywords are in his domain name? Thanks for the replies so far. I'm just getting the hang of SEO and when I saw that I was a little baffled.
You must also keep in mind the time this guy has been in the top rankings for that keywords that maybe before was not competitive at all... that gives him credit as well as keywords in the domain, in bound links, and content!!
He is in top 10 because his domain name has the keywords, and what's even more important, because of his backlinks. His backlinks that point to the homepage with no anchor text make that keyword rank high because the domain name would be the anchor text in itself. And the domain name has the keywords. I hope I'm making sense.
I think I get the gist of your meaning. So his backlinks are probably all directory submissions then? Who would want to link to someone's software portfolio anyway, especially one where he has "content" that aren't relevant to each other? So basically he used a keyword as a domain name that would've benefited someone else who would've actually used it for rain barrels? The fact that his main content is something else completely is irrelevant?