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With video becoming so popular, is copywriting/content creation still a good idea for a busines

Discussion in 'Copywriting' started by wheelstb, Aug 17, 2016.

  1. #1
    I just launched my content marketing/copywriting business. The core of my business is to create written marketing content for other businesses.
    SEMrush
    However, lately it seems like video marketing is all over the place. I know you will still need video scripts. But I'm wondering if copywriting/content writing is going to be a lost cause before I have enough time to establish myself?

    Any advice would be greatly appreciated.
     
    wheelstb, Aug 17, 2016 IP
    SEMrush
  2. TPvinod

    TPvinod Active Member

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    #2
    Content is KING. Even for video marketing, content is needed. I work with companies making explainer videos and provide the "scripts" they need!

    As long as Google is around & focuses on providing value to its users, there's no DEATH for content writing :) That's my two cents and I strongly believe that as well.
     
    TPvinod, Aug 18, 2016 IP
  3. wheelstb

    wheelstb Member

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    #3
    Thanks for chiming in. That makes sense. I even thought about referencing video scripts in my original post, but I had forgotten to mention them.
     
    wheelstb, Aug 18, 2016 IP
  4. TPvinod

    TPvinod Active Member

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    #4
    yes, unique content will always be in demand. also i think not everyone will be comfortable watching just videos.. they're just of additional use/benefit.
     
    TPvinod, Aug 18, 2016 IP
  5. farabihusni

    farabihusni Greenhorn

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    #5
    the content is the most crucial element key to be a successful marketing. You can use this few tips:
    1. use short , simple jargon sentence
    2. explain the problem, solution, how it works ( and call-to-action)
    3. focus on pain point, and describe your business as a problem solver

    you can combined it with video too
     
    farabihusni, Aug 23, 2016 IP
  6. customary12

    customary12 Greenhorn

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    #6
    I also do video scripts for companies that also come to me for their other needs, so I feel like it's just one more "form" to have in your toolbox and keep a client happy.
    Text won't go away with the internet -- it seems to have just gotten bigger. It can also be translated much easier than videos and thus reach a much larger audience.
     
    customary12, Aug 24, 2016 IP
  7. wheelstb

    wheelstb Member

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    #7
    Thanks to everyone for chiming in. I guess I just got a little paranoid. It looks like I have nothing to worry about.
     
    wheelstb, Aug 25, 2016 IP