Hi guys I've just written an article on winning pitches and work using influential techniques. I learnt a lot from a self-help book and have applied it to my business model and I think this piece will help a lot of people on here. Abstract: How is it that sometimes, even the biggest and most powerful brands offer an unoriginal product or mediocre service? We discuss some of the many dynamics which play a huge part in the decision-making process, and how you can use the power of influence to sell your product or service. Read the full article here if you're interested: Win Projects with the Power of Influence