Will Video Placed Next to Ad Units Increase CTR ?

Discussion in 'AdSense' started by amitpagarwal, Nov 11, 2006.

  1. #1

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    amitpagarwal, Nov 11, 2006 IP
  2. Computerized

    Computerized Well-Known Member

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    #2
    Yeah, I think that will definitely increase CTR. While the video is loading, the user will probably have no where else to go and look at the ads.
     
    Computerized, Nov 11, 2006 IP
  3. skandalouz

    skandalouz Guest

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    #3
    From my own point of view, when I visit a site that shows videos, I expect the page that the video is on to be totally crap and stuffed with ads, so I ignore that page completely (apart from the video). I don't have any experience with it though, definatly worth a shot i guess
     
    skandalouz, Nov 11, 2006 IP
  4. InnovationZen

    InnovationZen Well-Known Member

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    #4
    if simple images already help then video might do the same, i wonder if people will be able to make the ads match the video content
     
    InnovationZen, Nov 11, 2006 IP
  5. wissam

    wissam Well-Known Member

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    #5
    sure it does, depends to your design, videos, and the average boredom of your site .
     
    wissam, Nov 11, 2006 IP
  6. aramyus

    aramyus Well-Known Member

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    #6
    The easiest is to try.

    skandalouz, the people who click Adsense are rather unexperienced surfers who are too lazy to use the back button. These people were probably not specifically looking for a video. So, I'd expect the video to increase the click rate. I am anxious to make a try :)
     
    aramyus, Nov 12, 2006 IP
  7. The_FoX

    The_FoX Peon

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    #7
    I dont think it will help in any way. Unless the ads are optimized to the content in the video.that is if the video is about catherine zeta jones, the i would prefer the ads that are related to it. otherwise it wudnt make any difference.see for instance - youtube's CTR rates, they are not comparable to that of a blog. people do not visit blogs to see videos but they visit youtube to see them. so the user experience is different and thus the behaviour too wil be different.

    but i will wait for the statistics to roll out first.
     
    The_FoX, Nov 26, 2006 IP
  8. ian_batten

    ian_batten Well-Known Member

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    #8
    I would imagine it would bring interest to the ad...although I would probably wait until the video had loaded, and then exit the page.
     
    ian_batten, Nov 26, 2006 IP
  9. mike323

    mike323 Well-Known Member

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    #9
    I sincerely believe I was the first to implement the video/adsense side-by-side tactic and perfect it...see the first link in my sig....I get good ctr but I need more traffic to really know how good....my kind of topic needs thousands of visitors a day to pull in $100 a day...
     
    mike323, Nov 26, 2006 IP