In response to the popularity of social media sites, newspapers are distributing content through Facebook and Twitter. Yet the role of social media in these newspapers’ overall business model remains unclear. So what do you think?
Well social media really helps with branding for the newspapers, plus in addition it promotes word of mouth marketing if people talk about reading news articles through their social media and which newspaper it was. I don't really see how it saves newspapers though, possibly even renders them more useless but while they are still in existence I guess they will market themselves on social media to keep their rank.
3 Tips and Ways Social Media Can Save the Newspaper :Interaction+Audience Data+Mobile Penetration andgood luck
All social networks are also working for the marketing and brand promotions and by posting news, newspaper are doing their brand promotion or want to get some increment in their rank through the social networks because here you can find your regular visitors.