Hi all, First of all I am new this forum and have many question. I have some experience mainly with SEO. I am currently working on a couple of projects, one of which is a retail e-commerce shop. The amount of visitors is slowly but steadily increasing through seo but I would like to know more about affiliate programs and ppc so that I can properly judge whether it would be smart to participate. At this moment my conversion rate of visitor to sale is quite a low, I still need to improve my product offerings. The low conversion rate makes me a bit hesitant to pay for visitors to come to my site. * I am now a bit under 1 sale per 100 visitors. * Low value products, margin is not big. What would any of you advise? thanks in advance for shining your light on this.