I've been searching for all these CPM networks and seems like most on-page CPMs pay around $.25-.75 on average. And Pop-up CPMs pay around $1-3. It's really tempting to go for Pop-up CPMs but I don't want to drive my visitors away with the annoyance. So I would like to know if Pop-up CPMs REALLY will drive visitors away? Is it worth the risk to try?
I'm an experienced advertiser, and I also do consulting work in this area, and even I cannot tell you with 100% certainty that it will either hurt you or not make a bit of difference. Nobody can. Yes, there are plenty who say that they do not like pop-up ads, me being one of them, but many of us still go to those sites, now don't we? Yahoo being one of them. Yahoo is my homepage. Look at all of the ads that are in our posts. There are some in this thread. I remember way back when, when many posters protested against it, saying that they would not go to such a board that did that. Well, I don't see that many dropping off of this particular board. Now, that is not to say that you should use pop-up ads and don't worry about it. It could very well bite you in the ass. The odds are, that it won't...IF, your site is good enough that visitors will want to come back. If your visitors, family, friends...think your site is "eh, it's ok," I would not do it. If you have a high bounce rate, that is a clear indication that your site is just an "eh." If you do decide to do it, just make sure the ads are what your visitors may like, even if many of them don't click on them. Of the ones who are truly annoyed may not be so if they like the ads. Another thing you need to think about: If you have a pop-up ad that pays $1 for every 1,000 impressions, and another ads that pays only 25 cents, that 25 cent ad can pay out more if it can convert more, because it is a better ad. In the end, the advertiser will pull the more expensive ads, the pop-up ads, from your site because so few are clicking on them. Make sense? On top of that, that pop-up ad might, MIGHT annoy a few of your visitors here and there to the point of them not coming back, thus losing more money in the end. I'm just saying, it could happen. Think about seeing if you can get higher-paying advertisers on your own. Like I said in your other thread, there are advertisers all over the place. I'm an advertiser. If we like a site, and if we think we can get a good return on our ad money, we will pay more than 50 cents. Many pay more than $1. I know of one advertiser, a very savvy advertiser, who pays some webmasters a lot of money just so he can be the only one on a page. If there is only one ad on a page, his chances have increased greatly of getting more clicking on his ad(s). You could suggest that also to advertisers. If you want more than one advertiser, so you can get more money, have just one more, and then that's it. Or, hell, just charge them a flat monthly fee. Say, $80 a month. Get 10 of them, and that pays your rent. The more pages you create in your site, the more advertisers you can put in. The more traffic you can get, the more money you will make. Give it a shot. You might be pleasantly surprised.
Popup is always annoying for your visitors so I wotn advice you to use popups for adverrtisements unless you have a very good content to your site
I really hate pop-ups and will immediately leave any site with them. Also, most people have pop-up blockers so why bother.
Most browsers alone have pop up blockers now. If you are speaking of full page ads, just make sure to set it to 1 time a day the people see the full page ad. If your site is a community site, where a lot of people are posting, I wouldn't recommend pop up ads. Unless members do not get the pop ups. Good content or not, people will slowly migrate to a similar site with similar content without the annoyance of pop up ads. Now, if your site is purely just a content site, no constant browsing/posting and getting spam pop ups, I think you should consider getting the pop up ads. Since they can be nice revenue.
I would personally say do not use popups, they are irritating. Full page pop ups are blocked by most people, so you are wasting your time anyway. The Fly in, slide,in, slide up, jump in, types are my biggest hate and the fastest way to get me to leave a site. I go to a site to see what is on it and the next thng I know I cant read the site content because there is a damn ad covering it. As for the ones that pop up when you try to leave the site and you have to click to confirm you want to leave, I cant put the words here that describe my reaction or the post would be full of ****** . If I click to close a site then I expect the site to close. The users of this system are showing me they are nothing less than pathetic desperate people.
Thanks for all the advices. I think I'm not going to put pop-ups. I'll stick with multiple banner ads (from different non-exclusive networks) to raise the rates. I have exclusive content that people will keep coming back because I'm the only one who have them. BUT I also have a community of people who constantly post on-site and I have a close relationship with them. So adding pop-ups might piss them off.
Well it may also depend on your niche. If you site is well established and not have much competitors, yes, your traffic wont be hurt. So, main thing you need to beware of is competition. If it is a highly competitive field better dont put Pop up Ads. And people are increasingly blocking pop ups these days. So I am not sure if your Ad is going to work well after some time.
Thank you Perry Roose , great post here , more 2 pages on the same issue can be converted to educational eBook
Hi, agree, with proper strategy, every kind of ads will not only boost income but will boost your site as well. How about in your site there are nice ads from Microsoft or Intel which pay you $1000 You will be very popular isn't Kind Regards, netspg
It depends on the kind of website you have. If you have proxy site then from my experience it don't drive off visitors. You should experiment with other kind of sites.
which popup cpm are paying $3? lol I use pops for 3 sites and make a good amount but only up to $1 per. Who are you thinking of?
I strongly advise against it. Your visitors are what make your site profit. Inreasing your revenue 5x by making this move does seem attractive, but it will only be short-lived. I rarely re-visit a site that bombards me with a pop-up - it is just too intrusive and not web-friendly at all. Keep to banner ads within your website - your visitors won't mind and they will keep on returning. Shortterm goal? Go for it. Longterm? Not a chance. Hope my opinion helps.
I prefer to use popunders over popups and I check them out to make sure the surfer does not have to go thru any BS to close them.