Will narrowing my subject matter increase hits or will my website fall?

Discussion in 'General Marketing' started by kelp, Nov 4, 2005.

  1. #1
    Hello,
    I currently have a site that lists deals from laptops, monitors, digital cameras, mp3 players, ram, etc. If I changed the subject matter to something more narrow, say digital camera deals ONLY or mp3 player deals ONLY, could I actually compete in the vast number of "deal" websites? I've been debating this fiercely. I thought about doing this a few weeks ago, but I didn't want to take the risk of my site bombing. My site doesn't get many visitors(like 70 uniques a day) and my site's been up for about 5 months. I've done almost everything to promote it, submitted it to articles, submitted articles, SEO'd it to death, but I'm still dealing with a low amount of visitors.

    These are the problems I've been debating about in my mind:
    If I switch to a narrow subject matter, it will be easy to get in the top SERPs and compete with other sites.
    BUT
    If I switch to a narrow subject matter, there will be less of a bigger audience which means less TOTAL visitors.

    If you type deal in a search engine, you see all those already developed sites that have been around for more than a couple of years.

    Go ahead and take a risk? Not having much success with my current site.
     
    kelp, Nov 4, 2005 IP
  2. elixir

    elixir Banned

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    #2
    why don't you have saperate site for each topic than?
     
    elixir, Nov 4, 2005 IP
  3. Ben5082

    Ben5082 Peon

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    #3
    I checked out your site briefly and most of what I see are deals from sites like newegg, outpost, buy.com etc. While your site looks fine and the deals are legit, everyone and their dog already knows about these sites and because of that every major deal site will already have them listed.

    As far as your original question, finding original and unique deals are what matter so if narrowing your subject helps with that then its probably a good idea. You could try to make a name for yourself (and your site) by posting deals on tech forums or hot deal forums. That might be more productive than trying for search traffic.
     
    Ben5082, Nov 5, 2005 IP
  4. mcfox

    mcfox Wind Maker

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    #4
    I agree with elixir; you should leave your site as it is and set up seperate sites for the specials you have in mind.
     
    mcfox, Nov 5, 2005 IP
  5. kelp

    kelp Peon

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    #5
    With separate domains? Or do you mean subdomains?
     
    kelp, Nov 5, 2005 IP
  6. mcfox

    mcfox Wind Maker

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    #6
    Well, that's up to you. Personally, I would go for seperate domains and seperate sites myself.
     
    mcfox, Nov 5, 2005 IP
  7. kelp

    kelp Peon

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    #7
    kelp, Nov 5, 2005 IP