I am working on eCommerce website. [Spider Office Chairs] Right now, I am approaching to get top 3 ranking with Office Chairs keyword over Google USA. I found over there: One of my competitor [Office Chair Station] is working on link exchange program to get it done. Link Exchange Page of Office Chair Station I would like to start link exchange program for my website. But, I am little bit confuse regarding current status & benefit level of this activity. Will link exchange program help me to get higher rank over Google, Yahoo & Bing? I am also looking forward to read valuable suggestions regarding link exchange & other link building methods.
Depends, you link exchange with which site? every site have different quality and different number of outbound link
Backlinks help certainly. Yet matters from what type of sites they are coming. If they are bad neighborhoods like porn, casino etc, they may affect the ranking. However, incoming links from relevant sites is what needed. You must approach to similar sites what you holds for link exchange.