Greetings Everyone, Do you feel that on-line marketing will eventually surpass broadcast tv 1) in people reached ? 2) in ROI? Regards, HRB www.wowzzy.com "Bringing small business to the big table!" "We must become the change we would like to see in the world" Mahatma Gandhi
It will eventually for sure, however computers and televisions may gradually converge over time so it will be harder to differentiate which is which.
Everything is starting to merge into each other. Playstations are now entertainment systems with DVD players and capabilities of a computer. Same with cell phones etc. But anyways I think "online marketing" will eventually reach more people because how easy the technology will be to access and it will have a higher ROI because of the direct marketing capabilities instead of the shotgun TV approach.
In Japan, people watched the last World Series (they had a horse in this last one with Dice-K) on their cell phones while texting, emailing and web browsing at the same time. So what was the question?