I run an ads solely on content network , for the first day i got a very big amount of impressions , but my clickthrough CTR is low (below 0.03%) . On the second day , there is only 1 impression . Is it because the low CTR has affected me? Anyone can advise? And how to increase the CTR on content network? Thanks.
Content network is a joke. You can't get a good CTR and the conversion rate is always very low. Target your keywords on search network instead.
See this. Seems like you have a landing page/QS issue. "Advertisers who may be providing a poor experience on their site will notice that their traffic across the content network decreases as a result of this change. "
Thanks . So if i improve my QC by adding in better content to my page , will it helps to bring back the traffic?