As with all businesses there comes a point where saturation takes place and income models are exhausted. Does anyone here think or have heard of Google ever putting an end to natural SERPS? Think about it....right now they could easily put the first entire page dedicated to PPC and the natural SERPS would only come up after nobody was willing to pay .05 for the last position. My thoughts is this will happen when their share value starts dropping and their growth forecast is lowered by analysts. How easy it would be for them to control their income levels by flicking a switch that says "display X amount of PPC per page" Could you imagine if Ford or General Electric could massively manipulate their income that way. What other company on the planet can have this much control over their income??? Me= CEO of Google "Rumour has it shareholders are not happy with our income level. Hmmmm, I shall increase the PPC to eliminate the natural SERPS thus almost forcing people to click adwords. Cost to Google = absolutely nothing except more profit. BWAHAHAHA." What are peoples thoughts on this? Will Google ever end natural SERPS or squeeze the life out of them?
I don't see that happening. The reason that Goole gets the traffic it does is because of the relevant organic results. Once you take away the organic relevance it becomes nothing more than parked domain with a crap loads of adds. Do you visit any of those sites for search results?
Out of respect for my fellow web advertisers I NEVER ever click a PPC ad and cost the person money. I know what its like in my industry for click fraud and I will never click an advertisement. Would I if the second page had the natural SERPS? probably I would as I would want quick information on the 1st page and if all I was given was PPC to choose from before I had to click "next page" I would click the PPC ads.
In the past too, many small and mid-size search engines have tried this to increase their revenue, but this has'nt really worked. I dont think google will do that unless and untill their competition does it(yahoo, msn). If they start doing this first, then people may start visiting yahoo and msn so as to not encounter ppc ads. Thereby reducing their traffic. Therefore chances are minimal.
Its more about google having "Authorities" hand pick results vs the current structure. This is a first move to having some changes in the SERPs results.
I cant understand what you mean to say here, the OP has posted that google may stop displaying natural SERP's and instead show PPC ads there. Showing authority site is virtually showing natural SERP's. Infact this is what google is doing right now in most of the searches. They show authority sites on first page of all important and large volume keywords. Although on small volume keywords, some people manage to get their non-authority site on the first page by SEO and other stuff.
that will be the demise of Google if they stopped search, it's where all there operations are based on, relevant search...so they can serve relevant adverts next to them and make $$$
Their current models are better than that. They show natural results + PPC at the same time. They also run Adsense which places the PPC ads on 300.000 sites all over the world and doulbes their revenues. Google (as the engine) also powers other search sites, portals and internal searches for many companies or universities and they do that globally, in all important languages. They also do Froogle and provide some additional, paid services. You´ll hard to find better functional model at this moment...
Good point. It's dangerous to see that Google can/will handpick organic SE results. It is either by PPC or another way (Sponsorship). I remember an interview (I don't remember the name) with a google employee who was talking about how google doesn't show PPC results at the top, but they show them only at the right side of the pages. Now, it's everywhere, it may be on the first whole page in the future. This may be the future of google http://www.google.com/coop .Spend some time at co-op and you'll find some interesting things. Remember ebay, how great a community it was (now increasing fees every single quarter). If a company becomes public, there's nothing the founders can do about its core philosophy. Shareholders, and board advisors will definitely do their best to profit out of it. I hope google doesn't lose it, because I really like google.
That would be like going against their whole business mission statement and model "focus on the user and all else will follow" Seems like that idea would screw the user over. Dan