Will "G" allow you to use any model ids of brand products in your ads?

Hello Gents,

I'm pure noob in adwords and i'm really curious about this question. As you understand from this question, if we create an ad just using brand's model id, will google accept this without request any trademark policy for just using model ids?
As all you know, If i want to put a brand name in ad, G will say "hey, you need have rights to use this".

For example;

I want to sell pieces of projector in my site and creating ad, only using brand's model id in ad(id: eh-tw450) without brand name (EPSON). Will G ask me to trademark policy for use brand's model id in ad too?

i will be glad to hear your experiences about this.

Thank you

 

Does anyone has experience about that?

 

In general, the way that this works is that your ads will always be active and run as "eligible" when they are first written. Google will run a script on your ad copy, which may flag the ad with a number of issues (some will immediately disapprove it, some will flag it for a quick manual review); if they detect trademarked terms in your copy then it'll probably get manually reviewed quite quickly.

If you don't use brand names, you'll probably not get caught by the script immediately. Your ads will get reviewed eventually, however, so it's still possible you'll get caught up on the trademark policy. On the other hand, it's more likely that they'll just put you on Approved (limited) rather than disapproving them entirely even if they are trademarked terms, since they're not brand names.

The catch to all this is that by writing ad copy that doesn't include a brand name, you'll suffer a drop in performance on that ad, as you'll have lower relevancy to the majority of searches for the products (people usually search with a brand name as part of their search query).

 

No, not aware of this?

 

Thanks for the answer Eschatonic

Probably , you meant it's risky to using model ids and also low performance.

is there any way to use brand names in ads except applying to G's trade mark policy?

 

There are a few black/grey-hat ways around the scripts. Mostly they involve deliberate mis-spellings, or use of characters from other character sets. Little things like using a capital "i" instead of "l" and so forth (you could maybe try EPS0N or something similar if the capitalisation filter doesn't catch it out). Google are relatively wise to a lot of those though so if your ads get manually reviewed they are at a much higher chance of getting disapproved.

Oh, and I forgot to mention. Sometimes your ads will be immediately put on "Under Review" status for certain trademark terms; they won't be showing until the review happens. This doesn't mean they're going to be immediately disapproved, but I guess Google considers those terms particularly high-risk or something, and won't let them run as "Eligible" until review like other ads.

 

Thanks for your answer again Eschatonic

Hmm.. As you mentioned , so there is a way out of there..well looks like, we will try and see what will be happen. But smells like risky, because as i understand from the topics, G holding tight to everbody about this case and suspending to accounts cause of breaking to policy..