will Content network traffic vary a lot in short time?

Discussion in 'Google AdWords' started by sinpeople, Oct 3, 2008.

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  1. #1
    Hi, folks,

    I am running an adwords campaign on content network. The traffic was cheap with good conversion. However, traffic began to shrink after 5 days. Now I got half clicks of its peak time with absolute zero conversions.

    It is my first time to work with content traffic. Is this normal? And anything to suggest?


    Thanks
    David
     
    sinpeople, Oct 3, 2008 IP
  2. Adriaan1985

    Adriaan1985 Peon

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    #2
    This definately depends on alot of things.

    - increase of competitors;
    - seasonal influences;
    - decrease of traffic / impressions;

    Please give us some more information. Is the amount of impressions decreasing?
     
    Adriaan1985, Oct 3, 2008 IP
  3. sinpeople

    sinpeople Peon

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    #3
    Yes, the impression decreases with 50% percent.

    I checked my adwords change history, traffic began to down after i added several negative keywords like -serial, -keygen, -free, -pdf.

    I didn't believe this kind of negatives will cut the traffic such a lot, because I am not selling software
     
    sinpeople, Oct 3, 2008 IP
  4. Bonus4You.info

    Bonus4You.info Peon

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    #4
    After you add some negative keywords, if the web page contains anyone of these keywords, such as "free", you ads won't appear on that page. I seldom use any negative keywords on content network. You could run placement Performance Report and see the detailed information of where your ad appears.
     
    Bonus4You.info, Oct 3, 2008 IP