I recently made a modification on the desitnation URL of a campaign that I have been running for over 1.5 years now. BUT I didn't change the domain itself... I simply added a piece of code at the end of each URL so I could track on my own system, which keywords produced sales and which did not. I basically made an individual URL for each keyword in this campaign so I could do this. I had a 2 month pause for this campaign due to financial reason and I made this modification in the destination URL after I resumed the campaign again... for some reason it is not profitable anymore and I just can't figure out what it is. Could it be because of the 2 month pause that I am just not staying profitable anymore? or the change of detination URL? I just can't figure it out I know for a FACT that the product I am selling is still working well - I am getting sales, however at this time I am breaking even which NEVER happened in the past. Any feedback on this would be great - I am pulling my hair out as I just can't figure out why it is not converting anymore
The Landing page affect the quality score. But the way that you describe you are giving to much importance to the quality score: it just affect the traffic volume sent to your site, it do not affect the traffic quality as the name suggests - so is hard to put the responsibility in Quality score regarding profit/non-profit of your business. Regarding pause resume - normally the campaigns return exactly as they were before the pause.
I was and still am using the same exact domain, but I just added a string to the end of each URL to track sales of eahc keyword ... I am debating whether I should just remove that and put it back to the way it was before I just can't figure out what else could have caused the profit margin to be as low as it has gotten.
what kind of string? post the complete url here so we can evaluate if it can cause something wrong. if you post the url, uncheck the "Automatically parse links in text" box here at the post options.
original url: http://domain.com/track.php?a=102833&p=2&s=26 new/current urls: http://domain.com/track.php?a=102833&p=2&s=26&campaign=keywork_tracking http://domain.com/track.php?a=102833&p=2&s=26&campaign=keywork-tracking
looks that there is nothing wrong with your keyword track code. simulate a sale on your domain to be sure that the keyword track code tag is producing a bug there.