Hi Digital point, I'm advertising a product that costs $29.95, and I want to include the price in the ad but only have room to write $29 is it likely this will get disapproved? Sam
In my experience it is unlikely you'll get disapproved immediately, though you're risking it if you become subject to a manual review. You are better off for conversion purposes revising your ad copy to show the correct price (especially if you have competitors whose price points are similar). Try including it in the title if you can't fit it in the ad text.
Thanks, I think I may as well either remove it or reword them as it will save me potential future issues.
Agreed. Another oftion is to do an inmage add. There you can display an image of the product and use an image editing programme to add text with the price.
Thanks for your reply, however just for now I will stick to text ads, image ads opens up a whole new topic, I know little about! Sam
I really don't know if saying $29 in your ad when the actual price is $29.95 will get your ad disapproved. I sort of doubt it but I can see Google's point. For one, I never use price in the ad. They don't work and not a good idea. I've used "from $10" or "starting at $10" types of ads when there are different options at different prices. Those seem to work a bit better depending on situation. But I generally stay away from any price in the ad. If you insist however, why not round it off to $30? It saves three characters.
Lucid Web Marketing: I guess that depends on your goals. I've found that having the price in the ad drives conversion rates through the roof, at the expense of clickthrough (since you are eliminating "drive-by" clicks). But if you think about it, that's a good thing - your CPA goes way up because you're not paying for unwanted clicks, and sales aren't really affected all that much IME. Of course not everyone has the same goals; this strategy is not the best if you're looking for volume. YMMV.
The goal is to get as many qualified people to click your ad so they read your sales message. That's why volume using untargeted keywords is not good. If you have a good ad that gets a high click rate, you've achieved the first part of your goal. The second part is your message closing the sale. If by mentioning price reduces CTR, you are reducing QS which puts you in a lower position for the same bid and generally increases CPC. You also assume price is a benefit which it is not and that people shop only on price which they don't. What you are achieving is getting people NOT to read your sales message. 100% of those who don't, don't buy.
Price can be a benefit in some situations; that's why I said YMMV. In competitive industries with similar products, people will often shop on price, or at least on details. If you present a competitive offer right there in the ad copy you can draw people in straight away. I have found on my campaigns that in certain cases you can actually increase CTR by including prices, since it differentiates your ad copy to your competitors and appeals to people who are in the sale section of their buying cycle (we don't target people in the review section of their cycle - in fact we try to negative them out - so our "sales message" is probably different to yours).