Well i have a site that lists businesses and I would like to do a press release so small business owners go to my directory and add their site. I can make a convincing press release, my question is, is it worth it targetting small businesses with this release? The work they perform is mostly offline.
If you plan on reaching people that are more likely to be offline, I suggest perhaps taking out a newspaper ad instead, or trying to get your local paper to write an article about you and your services.