will $90 million lawsuit affect adsense publisher revenue

title say it all

 

Affect a billion dollar company like google? I dont think so.

 

And the title doesn't say it all... what kind of lawsuit? over what grounds? who's the plaintiff?

 

give more info about the lawsuit... pls

 

My magic 8 ball said "Ask again later"

 

I think that 1% of total adwords rev when click fraud is reportly running at 10% they got off very very cheaply !!

DaveN

 

I don't think it will make any noticable effect.

 

probably they'll up the paranoia notch a little higher, since they just lost a case.

 

It was a CREDIT, not a cash payment. $90M worth of credit to REUSE Google.

I think we know who really came out on top of that deal.

 

hmmmm I was wondering about that too.. but I am not really worried.

 

That's true. Google re-imburses the plaintiffs with credit for invalid clicks, which they can use on further advertising in Adwords. The only real expense will be the lawyer fees.

I think this law suit is taken very much out of context as well, in the larger media. Google already does the same thing when they detect fraudelent clicks so it's nothing very new.

For those that don't know what it's all about - Lane's Gift vs Google

 

Nobody even knows how high the "click fraud" even is because everybody defines click fraud as something else. You might compare it to "freedom". Everybody will give you a different definition.

To answer your question I really do not think that this lawsuit will affect the publishers in a direct way. Indirectly it will, because in my opinion everything affects everything in a specific angle. And then you have to seperate between "affect positively" and "affect negatively"

 

Is "freedom" the best word you could come up with, in analogy to "click fraud"?

Surely thats a pretty bad association to make?!

 

Yep, I agree with you. Everyone has a different definition of "Click Fraud".

For example, to me, if I got 100 clicks from AdWords and didn't make any sale where usually there should be 4% of them, I would considered all that traffic from Google a crap. This is actually what happens when I use AdWords to advertize in "website networds" - full crap, no any conversions.

 

That's the problem with the click-fraud scenerio. How do you defferentiate between legitimate and fraudelent clicks? I'm not talking about clicks generated by bots and other means, but actual clicks on the ads from people.

One advertiser might advertise, his ad text might be misleading in some way netting him many clicks. When people get to the site, they see it doesn't offer what they want and thus don't convert. That same advertiser might see it as "click-fraud" seeing as they don't get any conversions.

This is a very grey area and I think especially new advertisers will more likely be complaining about "click fraud" due to them having very high expectations of the network and then getting a much lower ROI, than they expected.