Wildly fluctuating eCPM

Discussion in 'AdSense' started by SirioB, Oct 10, 2009.

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  1. #1
    So, I haven't been using AdSense for long but I've been noticing that my eCPM is jumping all over the place without any type of consistency. One day its $19.86, next day its $0.01, then it jumps up again. Is there any tips on what could be causing this? Is it normal? :0 Its kind of out of control. :eek:

    Thanks.
     
    SirioB, Oct 10, 2009 IP
  2. lifeplayer

    lifeplayer Notable Member

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    #2
    Yes, it is normal.
    eCPm = 1000 X CPC X CTR
    So, your eCPM will be 0 if you dont have any clicks.
     
    lifeplayer, Oct 10, 2009 IP
  3. sachin410

    sachin410 Illustrious Member

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    #3
    it is normal.

    I have noticed that higher is the number of visitors that a site gets, more stable the eCPM is.

    e.g. for one of my sites which gets around 1500 uniques everyday, the eCPM remains around $2.50.
     
    sachin410, Oct 10, 2009 IP
  4. nitendra365

    nitendra365 Guest

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    #4
    its all depend upon the amount of money you earned per 1000 page view.
     
    nitendra365, Oct 11, 2009 IP