Our company is bidding on several very high volume keywords (and have been for many months). We're bid aggressively on these core terms with good quality score (8+ for all) and a lot of account history for them. However, I still don't think we're getting nearly the traffic we should be. Keyword traffic estimators put the daily searches for the keyword at 5-10x the number of impressions we're getting. Furthermore, depending on the computer/browser I'm using, I see us anywhere from position #2 to nowhere on the first 3 pages of results. For example, on my laptop, using 3 different browsers (all with cleared cache/cookies), I see us #3 in IE, #7 in chrome, and nowhere at all in firefox. My desktop has similar results ( high in IE, nowhere in firefox). I've had coworkers check, and one sees us in top 3, one doesn't see our ad at all. I've used the ad preview tool, and it ALWAYS shows us in the top 5 results, for every state I've tried, so why is this not happening? Our campaigns have huge budgets, far exceeding their spend, and run on accelerated. Is this just part of the crazy algorithm or is there something we're doing?
I think its something you are doing, if you have the money I would have another company manage your adwords
Thaaaanks, that helps But what could we be doing? whole US targetted, no restrictions, huge budget, high QS, tons of account history, high bids! We're not bad at managing campaigns. The campaigns are highly profitable still, but we just feel like we're not getting the full volume we should be. The fact that they are so profitable is the reason why this is so frustrating.