WidgetBucks Location Filtering

Discussion in 'Pay Per Click Advertising' started by mutube, Jan 27, 2008.

  1. #1
    The WidgetBucks CPM ads for non-US/Canada users don't return anywhere near the revenue of the targeted ads, but then the programme itself generates pretty high revenue for those visitors that get the "real" ads. On the network I'm running the ads my split is roughly 50% US/non-US so I wanted a simply way to work reduce the number of untargetted CPM ads showing.

    I've scripted something to try and do that which takes the visitors browser language settings, going on the premise that visitors from the US/Canada are most likely to have "en-us" or "en-ca" in their browser language settings (wasn't sure whether to add fr-ca for English language ads, thoughts?). When it detects users who haven't got those settings it outputs an "alternate ad", which in the demo is for a referral banner to WidgetBucks but could conceivably be anything.

    Although there are still obviously some users with the "wrong" language settings (including myself, discovering I have "en-us" despite being in the UK), it has reduced the number of CPMs quite considerably.

    So, thoughts on this? A good half-baked solution? Does this work well for you, or does anyone have any better suggestions that can be accomplished in a few lines of Javascript? The script is here if you want to rip it to shreds:

    http://www.mutube.com/mu/widgetbucks-location-filtering

    Thanks
     
    mutube, Jan 27, 2008 IP
  2. denovo

    denovo Peon

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    #2
    I am now seeing the WidgetBucks CPC ads outside the USA. What's up? No news from WB.

    I was about to ditch them as those CPM ads are horrible.
     
    denovo, Jan 31, 2008 IP
  3. gsv13

    gsv13 Well-Known Member

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    Same here Denovo ..... cpm ads are not showing up for non-us traffic ..... I doubt they will pay on cpc basis!
     
    gsv13, Feb 1, 2008 IP