I have done considerable research on the "reverse domain name" issue and was wondering if I (we) could get the opinions of others. Has anyone bought both names and done a comparison to see if they both react the same to google searches for blue widgets? Im not talking about reversing bluenile or homedepot or anything but general 2 word keywords through Overture. 99% of the words are not branded names but general inquiries. Most of the keywords have been transformed into link farms so to reverse the name and make it an actual site would be ok ...I think.