"In a world filled with keyword-usage, web copy, blogs, back linking and social media to boost web page ranking in Google; none of these methods will do any good if Google does not know your web page exists. That’s where the sitemap steps-in, and in the new world of Panda and Penguin it’s more important than ever!" - Why Your Site Needs a Sitemap I've certainly found success with sitemaps in the past, but does Panda and Penguin really make a Google XML Sitemap that much more important?