OK, so I have a therapist set up. One set of keywords is "Orange county therapist". With that I have a WHOLE BUNCH of negative keywords, including sex and sexual. But she is reporting when she searches on "orange county sex therapist" she is coming up. I am at a loss. Anyone have deep insight into why this might happen????? If there are extra words in the search would it not work? Capitalization? Any help appreciated. Best, Peter
I'm guessing rather than claiming that I know what's wrong. However, orange country therapist doesn't strike me as readily permitting a negative keyword that's going to work very well. It's too broad a phrase, especially when you allow for the different AdWord match options coming into play. I've always thought that an effective negative keyword has to be the name of a company or someone. For example, a search about cars can exclude Ford or a search regarding golf courses can exclude a quite specific course. In effect, I suspect you need to change the negative keywords to full blown phrases such as orange country sex therapist and orange country sexual therapist. The words sex and sexual are going to overcome the likelihood of anything focused on them, but they are going to attach themselves to any orange county therapist search a little too easily. Duncan
Thanks for the replies. I used to do database work, so I do not see how (or know from Google) of anything that would 'overcome' a negative keyword - no matter how much else is in there. I guess I gotta do more research......
If you've got orange county therapist listed as a broad match and sex as a negative keyword, a search for orange county sex therapist should not trigger your ad. Contact Google if it does.