Hello everyone, quick question. Recently I had an advertiser reject 154 leads on a campaign that required a name and email address submit. It was for a university lead so that may have had something to do with it (hardly anyone requested more info for college). My question is, how do those "free gift card" email/zip code submit type offers determine if a lead or leads need to be rejected? I'd hate to invest all my time and energy into promoting these offers just so the advertiser tells my affilate manager he ain't paying. Any tips?
More than likely the advertiser simply wasn't profiting from the leads so they rejected the leads. However, you should talk to your AM if you haven't done so already and if the leads are legitimate. The network shouldn't allow this to happen if your leads are legit. My advice, simply don't promote email/zip submit offers and certainly don't deal with the advertiser that rejected your leads again. There's too much scrubbing going on with these offers and the advertisers reject your leads if they're losing too much money. On top of that, they don't seem to be converting as well as they use to even with the scrubbing. Another tip is to always mitigate your risk. That is, if you find another network that has the same offer and payout then try both networks and split the traffic between both networks. Many times you will find that the conversion rate is better at one network than the other (which means there is less scrubbing at that network). Once you find some reliable networks and advertisers, then you can stick with them.
Did you look at your conversion% stats? I bet what you had was the following: Clicks: 100 Sales: 100 None of the sales were counted because 100% conversion is not possible.. You asked from some of your friends to fill them in...
The problem with these type of things is that people can enter a fake email address and a fake zip code so what appear to be "leads" aren't really leads at all, especially since they involve something free for offering an email/zipcode.
the OP stated the precise number of "leads" he provided to his CPA network.. When lead is not counted it will not appear in your stats as a sale..