Why Would an Ad Rank 3/10 on Quality Score for the Company Name?

Discussion in 'Google AdWords' started by jg123, Mar 27, 2011.

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  1. #1
    It is for a law firm, the company name is in the URL and on the home page a few times, but the quality score is 3/10? What possible reasons could this be?
     
    jg123, Mar 27, 2011 IP
  2. Eschatonic

    Eschatonic Peon

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    #2
    It's likely that the ad has a terrible CTR relative to what Google believes you should be getting in that position. That's the surest way to drive down your quality score.
     
    Eschatonic, Mar 28, 2011 IP
  3. PeetrLavl

    PeetrLavl Peon

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    #3
    Hi,

    It might be that Google doesn’t believe that visitors will find your site relevant. Point people to a page that receives a good bounce rate for that keyphrase and it might help.

    Peetr
     
    PeetrLavl, Mar 28, 2011 IP
  4. jg123

    jg123 Notable Member

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    #4
    The campaign is brand-new
     
    jg123, Mar 28, 2011 IP