Why won't Google tell us the percentage of each click that a publisher gets

I find it rather strange and dishonest that Google does not want to tell us what percentage of each click the publisher gets.
They won't us to put their ads on your website and yet they won't say how much we are supposed to expect from each click.
So for all I know, they could f*ck us and we should just take the bits that they feel generous enough to give us.

I don't see the reasoning behind us.
How can it hurt them to tell the publishers how each click is divided up???
Aren't we supposed to be partners???

 

we are not partners.. we are some guys that need some help from them getting more funds

if I were in their shoes I would tell the %

 

If they'd tell us the %, i'm sure we would all be pissed off.

 

google is the biggest fish but you are a small fish.

this is the main reason. they dont want it

 

The question of what percentage Google keeps never really enters my mind. I do concern myself with how much I make per page impression and how much each page impression costs me. If I am getting paid an average of $0.20 per page view and it's costing me $0.15 what do I care if Google charged $0.21 or $1.21.

If you are really concerned rotate some other ads in besides Google and see which pay of the best for you. Based on my experience you will stick with Google.

By the way, Google is a public company and you can see there revenue and cost of revenue on their annual report at http://finance.yahoo.com/q/is?s=GOOG&annual . You will see they had revenues of $10.6 billion and a cost of revenue of $4.2 billion, not all of this is from Adwords/Adsense (I would guess they have more revenue from ads on their search page then on the content network) as they also sell equipment and services but I am guessing they are giving us more than 50% of the revenue as Adsense publishers.

 

I doubt it!
I have received clicks that pay about $0.01 (1 cent!!!!). Don't tell me that all Google charged for those clicks is 2 cents.
I don't remember ever paying $0.02/click on adwords.

 

According to me Brokers never tells for how much what they are getting !!! Thats the rule of business !!

 

I have seen $0.02 on an old, high ranking authority site. I rarely see $0.01 clicks unless I go playing in niches that are for children or maybe in one of my forums.

I don't think you can explain their revenue and expenses by assuming they are paying out less than 40% on average. Now it may be a case where the best publishers are getting 80% in good niches and bad publishers are getting 10% in weak niches.

 

The probably don't say to avoid the inevitable whining.

It also probably varies per publisher and per advertiser.

 

Good answer, here's how I might restate what you said"

Fact 1: Pricing varies per publisher and per advertiser.
Fact 2: This is one of many reasons they don't publicly state rates to avoid the inevitable whining.
​

 

My wife is an accountant. She said it goes both ways. They don't want us OR the people paying to know. Could you imagine if a high click thru site went direct to its advertisers and negogiated a deal less what google charges but more than what they were originally getting? Google doesnt want to imagine.

 

over a year ago, a google vp was quoted in a magazine as saying that the payout for preferred partners was 50-100%... i've also read the 100% figure in several publications, it's for the really big sites that are able to give google traffic and other considerations... google just gives them all of the adsense income in return.

little publishers like us get 50%.

 

100%?
Can this be true?

 

I've seen a lot of people moaning about not being told. If you care enough, set up a test and find out. It wouldnt be hard. It'll take two of you though with adsense/adwords.

One of you set up an adsense channel, and put an advert on a page on your host, but dont link to it from anywhere else. So nobody else will be able to click adverts on it.

Now have the second person use site targetting and to target that site in adwords, and their ads will appear on it. Now just have a couple of people from DP click that ad, and compare how much one person paid for the clicks to how much the other receieved for them. I dont care enough to actually do this, but if anyone does I would be interested in seeing the results !

 

I have some .02 clicks on keywords other people are paying .50 cents for....

 

"A lot of media companies, such as the New York Times feature Google ads prominently on their online sites. In some cases Google hands over as much as 100 per cent of the revenues to key partners. It does this to gain distribution and it is also able to grab the customer relationship through its "advertise on this site" feature."
-Tom Foremski, silicon valley watcher, january 2006

"...according to Marc Leibowitz, director of strategic partnerships at Google...As a rule, Google pays out 50 cents of every dollar to partners—and can range up to the full dollar, depending on the size of the relationship, according to Leibowitz.
- http://www.foliomag.com/viewMedia.asp?prmMID=5247 12-2005

 

last i heard, site targeting was for cpm ads only(??), so the clicks would show up as zero income on your adsense stats.

i think that there is/was an adsense beta running for site targeted contextual ads, tho?

 

I am sure they will take a pretty high percentage. But they are who search for advertisers, a well working script (you don't get such a script for 25k$), they support, they control, they ban,...
They have to hire a lot of ppl too.
And they had to search for the first adwords and adsense users.
This all doesn't come from nothing.

So I think they can make a few millions profit .

And remember; if we were not happy with their service. We wouldn't use it.
But now everybody is happy, so why be pissed off?

 

because google don't want to reveal it.......if it does we will know how it pays!

 

It is 83%
http://www.seroundtable.com/archives/013208.html

For small publisher, I think the rate depends on the quality of your traffic (the medium conversion rates).