Why webmasters use NONSENSE words ?

I see now a days, a lot of webmasters use NONSENSE words while selling products or making a sales page. For example:

- Laser Targeted Traffic (LOL... What a laser has to do with website traffic)
- Cash in hand visitors (Idiot! Cash in hand simply means cash in hand and not related to visitors in any case)
- Whopping Cash (Whopping means 'Black'/'disgusting'. Correct word is 'Whooping')
- SureFire way (Sure Fire! Means there will be fire that will burn your money, if you buy my product )

There are much more nonsense words, which looks good while speaking but they are not related to sales in any way.

What do you say?
Do you agree it is NONSENSE ?
Do you know some more words like this?

Thanks

 

May be they want to attract nonsense people to buy their service or ebook.

 

Lol true kinda, when I see words like that in a DP thread I automatically think, SPAM.

 

I don't think that those words are purely of non sense. Sales or marketing can be quite hard and certain webmaster sure do some creative ways to market their products just to make it catchy to their prospects. Overall not nonsense, I also think that I would use some out-of-this-world words just to attract sales if I were selling something.

 

They want to promote their products natural way. How they are, shown it by their words.

 

I can say that webmasters have their own language, perhaps they can understand the sense of their words, but i can't because I'm a newbie in webmasters' world!

 

yeah i understand that sometimes its good to use outofthisworldwords but nowadays that technique reminds people of spam more than of legit products. as you know established retailers rarely recur to this method but you see it everytime in informercials and such.

 

Simple it catches peoples attiontion right?