Hi All I am new to the PPC field with little knowledge with it I have some knowledge in SEO I have new Client who wants his website to get more Traffic & conversions His website is related to a educational sites The Campaigns which were earlier was been Paused due to many clicks from Content Networking & no conversion What are the terms should i need to consider when promoting the Campaigns & AdGroups? As this is an educational website with .COM Domain i kindly need tou people suggestions What will happen if i reduce the Content Networking bids, Does it affect the Traffic & my Budgets ? I need to get the Traffic only from Google Adwords Thanks in Advance