Google Maps can be a very important source of visitors for geographically specific companies. This is especially useful for companies that would receive much of their traditional customs of local directories such as Yellow Pages. You have probably already got a listing on Maps Google, without even realizing it. They used many sources to obtain data for the Google Maps listings so you must be there, even if you have no website. Google Maps gives users of your website access to interactive content that you would otherwise not be able to provide them. Giving a visual representation of your business’ location and activities nearby is a powerful way to get users interested in staying at your destination.
Page Speed, an open source Firefox/Firebug add-on that evaluates the performance of web pages and gives suggestions for improvement. YSlow, a free tool from Yahoo! that suggests ways to improve website speed. WebPagetest shows a waterfall view of your pages' load performance plus an optimization checklist. In Webmaster Tools, Labs > Site Performance shows the speed of your website as experienced by users around the world as in the chart below. We've also blogged about site performance.
If you are targeting niche market and opt local seo strategy then you have to use map because it helps the sites to get optimum level.