I do not understand why so many people still uses Chitika while there are so many bad rep about the company's audit and delay of payment? Any opinions?
I guess the fact is that while some complained (very loudly) about Chitika's auditing that the majority of those using Chitika had a satisfying experience with them. I can only speak for myself and a few publishers that i know who use them - but my payments have never been late and my auditing is 10-15% and around the same amount that I know some other advertisign programs audit. I do know some publishers who decided to not use Chitika because it wasn't performing well for them - but in most cases that was because their content just didn't relate to the ads that chitika can run - they moved on to other programs. I think you'll find that while there was a lot of criticism of Chitika that it was a vocal minority who had the problems and that there are many satisfied publishers.
I'd hope most people look beyond the issue of audit deductions, the outcome of the audit is a nasty shock for people as they regard the raw earnings as theirs and any deductions at a later stage seem like theft... in reality it isn't. One day, I'm sure Chitika will get the software/algo so that deductions are almost realtime, like Adsense... then it won't seem as bad. All my payments have been on time, no problems. Chitika does seem a little amateurish at times, but you can't expect them to have the resources of a company like Google.