Hello Everyone! my question is that why this site is ranked higher in google SERPs WebSite : http://www.sms2friends.com This site is Ranked at 1st place on 1st page for the keywords "Nice sms collection" the page itself doesnot contains Keywords "Nice" and "collection" the keywords "nice" and "collection" are present just in META snippet that appeared in serp and only once but the keyword "sms" is present in higher numbers on the site.. This site also appears at 3rd place in Yahoo SERPs I hope you all understand my question I've a Blog on similar topic and my blog currently appears at 8th position in Google SERPs for keywords ""Nice sms collection" and nowhere in Yahoo ! Looking forward for your replies and thoughts Check My Blog and provide me with optimization tips Nice SMS Collection
First things first... Before wasting your time targeting that keyword you need to do some keyword research. According to Google, they don't even have enough data to estimate the number of visits you would get from running an Adwords campaign with that keyword. Digging a little deeper, that keyword has an estimated 7 searches per day in Google. Now that I've saved you time from trying to rank for a poor keyword, let's take a closer look at why that page ranks for "nice sms collection" 1. Extremely uncompetitive - ranking for it does not send any measurable traffic. Therefore nobody is trying to rank for it. Think about the odds. If you were ranked in the top three, how many people out of seven would visit your site? Three, maybe four? Well that depends on how inviting your meta description is. 2. Despite those keywords not being displayed in visible text, you will see different occurrences of "nice" and "collection" in the meta tags, URLs and title text. 3. Backlinks do play a roll in this as well. Do some research on Google Bomb or Bombing and you will see what I mean. The title of text links pointing back to a site can help it rank for words that don't appear on the page. Good luck with your keyword research and site building...
Snowbird is spot on. Also, you'll notice a search at Google for inanchor:"nice sms" shows that this site ranks #2 for having inbound links with "nice sms" in the link text. This probably has more to do with it ranking well for that term than anything. I can make a page about angels rank #1 for "pink elephant" with enough inbound links with "pink", "elephant", and "pink elephant" as the link text EVEN if the page doesn't have pink or elephant on it anywhere.
get as much as you can ... the more you get inbound link the more you strong ... and not only inbound link you have to do other stuffs 2 so best of luck