Why my adCenter campaign performed very well on the first day of launch and then it performs poorly for all the following days? I have had such experience for two times now? Just curious about adCenter's algorithm and wonder if anyone else is experiencing the same. What can I do to make its performance more consistent?? Thanks!
This may sound a little curt, but your experience is consistent. A pretty common experience in the search world in general is for your efforts to perform well out of the gate and then, once the network has gathered enough information to make an assessment about your content/ads/etc, for the network to judge you by comparing what it has learned about you with its own internal metrics. So, just like with the sandbox in SEO, things can look great at first and then go downhill in a hurry. On the other hand, adCenter is a monolithic piece of garbage in technology terms, so maybe they're just screwing you for no reason. I've seen it happen with them a couple of times in ways that I've never seen with YSM or AdWords.